She divides her emails into different sections, including: Let’s delve a little deeper into the elements you might wish to include in your own author newsletter. Newsletters can be produced in several formats. Last week, we kicked off a blog series on author newsletters with “Why You Absolutely, Positively Need an Author’s Newsletter“. A few programs, including MailChimp, are free until you reach a certain number of subscribers. When your first newsletter is ready to go, it’s time to drum up as many subscribers as possible before you hit ‘send’. Monthly is the safest option, according to novelist Katie Rose Guest Pryal: Sending a newsletter out monthly seems to be the sweet spot based on all of the research I’ve done. If you missed it, check it out! It’s no secret that email remains a valuable marketing tool in the business world, where a single dollar spent wisely can deliver an impressive return on investment of $42. If you send it more frequently, readers feel like they’re getting spammed. An important part of that platform and online presence is an author newsletter. Remember to keep promoting your newsletter even after you’ve sent out the inaugural issue. And if you’re publishing a newsletter, you’ll probably be pulverized right along with them. I Need Coffee: How to Create an Author Newsletter That Isn’t Terrible. Driving traffic back to your website/blog should be one of the main aims of your author newsletter. Though you want to keep your readers happy, make sure to have an unsubscribe link somewhere in your newsletter. You’ll find that once you have the hang of creating newsletters, your program will make the whole process quite simple. Including a shout-out to a fellow indie author and directing people towards their books is great indie author karma, and basically just a cool thing to do. Share subscription links whenever you participate in FB parties, guest blog, etc. Important note: NEVER add anyone to your email list unless they’ve signed up themselves or given you express permission to do so. If you write poetry books, design a small e-book with samples from all your published work. Draw on your own areas of interest and expertise to diversify the content you’re offering. Newsletters are some of the greatest marketing tools an author has. This should be easy to see – perhaps even appearing as a permanent sidebar or footer on every page of your site. Display social media links. It’s all about balance. There are plenty of benefits to having an author newsletter, and they’re all worth the bit of extra work it takes to establish one. Ask yourself, “How will this benefit them?” If you add value to the lives of your readers, they’ll be more likely to read what you send and share it with others. Try a simple A/B test on your subject line. Never give out your e-mail list to anybody else and assure your readers their information is kept private. With such a user-friendly interface, creating a professional-looking newsletter is easier than you think. Let’s take the great reason to blog (regularly engage your mailing list) and make it easier by turning it into a monthly newsletter. Once you’ve chosen which program you’ll go with, spend some time getting to know your way around it. Most authors immediately think Amazon is the only place to sell a book. In this session, Ann will share with you her best tips, secrets, examples to help you create and write an email newsletter that gets real results today. To do that, your newsletter format should be simple and easy to read, yet attention-grabbing. Susan Dennard’s author newsletter archive, Pinterest boards/aesthetics for your novels, Spotify playlists you use while you write, Sketches of characters or scenes (if you’re the artistic type, like. 47. With engaging content not available anywhere else and an easy way for your readers to share it, you can keep spreading the word about your books and start building your fan network. Many on your list arrived through contests and promotions. Here's how to write newsletter content your subscribers will find relevant & interesting. However, we don’t recommend sending emails any more frequently than once every two weeks, or less frequently than once every month. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. Once you do have the technicalities smoothed out of signing people up for your newsletter, post a link on twitter and Facebook, both your professional and personal accounts. With the right incentive, you’ll be amazed how many people will sign up for your newsletter. Make sure your newsletter design follows your branding guidelines and remains consistent all throughout and from volume to volume. So if you’ve read a book you enjoyed recently, be sure to share it with your subscribers! However, it does come down to what suits you and your subscribers best. You’ll also want to include high quality images to add color and catch people’s eyes. Perhaps the most important benefit is that regular email contact helps you create an additional connection with readers, beyond your books and your social media presence. It’s best to do this with some small, unobtrusive icons. Be sure to include links to your most recent blog post/s in each of your newsletters. It could also be a great spot to feature your book covers. E-mail newsletters have a far higher “open rate” and what you have to say reaches far more people. Read on to learn what an email newsletter is and how to create an effective one for your small business. Your first port of call should be a subscription form on your author website. Now you know why you need an author newsletter, it’s time to learn how to create one. Here’s why: Social Media Changed Everything. 616 votes - 76%. And speaking of blogging – whenever you contribute a guest blog, you should use it to your newsletter’s best advantage by including a subscriber link in every post. If you don’t have any, perhaps just have a reminder section about upcoming important dates, such as book releases or even cover/title reveals as we discussed above. Now that we have the basics covered, let’s look at how to make your author newsletter awesome for your readers. 1. If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. The only difference is that this one includes a collection of books from multiple authors. But we’re here to explain why an author newsletter is an invaluable tool for authors (especially indie ones). I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. One of the big misconceptions about newsletters is that it needs to be a multipage “book” about you and your writing. It’s considered “spam” and they’ll simply delete whatever you send. You don’t need to worry about working out the code for the subscription form yourself; whichever newsletter program you’ve chosen will provide instructions on their website for embedding a sign-up box. This article has been viewed 590,521 times. Once the offer is up and running, you can then tell people about the free sample when you meet them and if they like it, they’ll come back to buy your full-length books. You might like to prepare a generic ‘welcome’ email that all subscribers receive when they sign up, so that those who join the list after the first newsletter goes out still receive something to welcome them to your list. It’s gold in terms of marketing and you don’t want to lose it. Getting Started: Newsletter Size and Dimensions Silver Spring, MD Try these 50 suggestions for author newsletter content. That’s right. authors Create your first newsletter in minutes Our free plan includes access to the most important features including subscribe forms, landing pages, automation and more. Once you’ve picked a starting point, you can customize the look to your tastes, inserting places for texts and pictures, tailoring it to what kind of content you’ll be featuring. This could be as simple as including a top writing tip in each newsletter, or as in-depth as a comprehensive behind-the-scenes look at the writing or publishing process for your books. You can still keep the regular engagement going by only mailing once a month. How to Create a Newsletter Design in 7 Steps. To create a newsletter that gets results, use the following eight components. So a ‘What I’ve been reading’ segment can be a really useful and relevant inclusion in your newsletter. We provide editing, design, publishing, and marketing of fiction and non-fiction. You might also like to include a pop-up invitation to subscribe, but be sparing in your use of this tactic – visitors will get annoyed if they’re interrupted by a pop-up on every page. We’ll talk more about these below. Make sure to back up your e-mail list. So! A lot of people you know who may not yet be a fan of your author page will want to get the freebie and read your newsletter. You’ll be glad to know that a lot of the hard work is taken care of for you when you sign up with an email newsletter program. Readers generally love getting an insight into the life of the writer behind their favourite books, so if you’re not too shy, give it to them! To encourage people further, you might want to offer something in return for subscribing. ... You create a personal connection with your readers, making them your friends. Others mail one out every quarter or as often as every month. Show them how to get more of it. Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. You can set this up easily in a template in your chosen newsletter program so it’s a permanent fixture in your newsletter footers. Create a Newsletter in InDesign. Today we’re going to talk about the tech side of creating your author newsletter: the rules that email marketers gave to follow, how to choose the best email newsletter service for your needs, how to set up your signup forms and initial emails, and creating … Once you’re all set up with a mailing list provider, create a sign-up landing page using their platform. Let’s look at the process, step by step. Begin a campaign on social media promoting your brand-new newsletter. There are lots of different things you can include in your newsletter depending on where you’re at in the publishing process and how interactive you want to be. But building relationships with your readers doesn't happen overnight; it … Share with us in the comments! Never add anyone to your list without asking them first. Let people know what sort of things they’ll be in for if they sign up, and make it sound as enticing as possible – think sneak peeks at book content, insider info, bonus items, writing updates and so on. People love freebies, and a little bonus might be what it takes to get them entering their email address. These readers already like your work. You should aim to include a good balance of content in your author newsletter. But what do you write in order to keep the newsletter fresh and engaging? Offer them something for free if they sign-up they won’t be able to get any other way. It’s not just a place to recycle old blog posts, but is an e-mail filled with new content from one of their favorite writers: you. We’ve talked before about the importance of building your author platform. It shouldn’t just be all you, you, you; yes, your readers are obviously interested in updates if they’ve signed up, but a bit of variety is nice! Stories To Tell is a full service book publishing company for independent authors. Last week we looked at some easy email marketing tips for authors , including how often to contact your email list and structuring your email newsletter. These elements apply regardless of whether you're creating an email or print version. Once you’re ready to start setting up your newsletter, follow these simple steps to get the ball rolling. It gets the word out there about your current and upcoming books, and provides an easy way for readers to click through and buy your novels. No matter which newsletter manager you choose, they will have user-friendly templates you can tailor to your own author branding so your look is the same across all your online platforms. Consider adding a reader-contributed segment to your newsletter to build response, interaction, and open rates. How to. In a sidebar you can post links to all the articles, recent posts on your blog, links to your website, and an online site where your books are sold. There are several different online programs capable of managing your e-mail list, saving your newsletters, and keeping track of how many people read what you send, Mailchimp being one of the most popular. So! Let your subscribers know what author events you have coming up, such as book launches, talks and other appearances. Five things you can include in your author newsletter 1. Amazon is great, but it’s by no means the only place to sell your book, especially if you’d like to capture more revenue than the paltry 30 – 70% Amazon gives you. An A/B test is when you create two newsletters, but change one single quality, and test them against each other (by sending to a small portion of your list) to see which performs better. Susan Dennard’s author newsletter archive is an example of a good balance of content. In addition to this, your author newsletter is one of the most valuable book marketing tools at your disposal. There’s a lot involved in being an author these days, and an awful lot of it doesn’t have a thing to do with actual writing! Create a contest. Once you’ve created a personalized template to match your branding, save it and use the same one every month by simply switching out the content. Formats . Relationships are all about creating connections, and sending a regular email newsletter is a fun way to do just that. With all the spam arriving in our in-boxes every day, there are a few things you can do to make sure people who have subscribed to your newsletter don’t unsubscribe. Make social videos in an instant: use custom templates to tell the right story for your business. If you send it less frequently, readers lose touch with who you are.”. Here are some ways to attract people to sign up: Add a subscription link to your FB author page, the sidebar of your website, in the author bio included in your books, basically anywhere users might find you. When it comes to email newsletter design and layout, there are some best practices to follow. You don't have to run a big business to create your own newsletter. Mastering your online author presence is something all modern writers need to learn how to do – especially those who are self-published. When you have the link, be sure to put it everywhere, including: Front matter and back matter on all of your books* Pop-up or sidebar on your author website; Dedicated newsletter page on your author website; On all social media profiles If you team up with other writers, you can have them send a similar version of this newsletter to their own subscribers. Use this list of ideas to get you started and then come up with some of your own to suite your individual style: Mailchimp (or similar newsletter service) has a long list of templates and styles to choose from. Add a table of contents (lengthy newsletters). Who doesn’t love to ‘meet’ the person behind the books they love, and get a window into their life and creative process? 50. People can be very choosy which e-mails they sign-up for so make sure yours is worth reading! Click to tweet. Some authors only send them out when they are releasing a new book. The easier you make it for people to subscribe to your newsletter, the more people you’ll have reading it. To get you started, check out these topic ideas and our tips on how to kickstart your writer’s blog. Make your newsletter something your fans will want to read by publishing exclusive content they won’t find anywhere else. Even if you are posting regularly on Facebook and Twitter, you are still only reaching a fraction of your readers. You should also post teasers about what’s going to be in your upcoming newsletters in order to pique people’s curiosity enough to sign-up ahead of time. What’s an email newsletter? You must send a newsletter on release day. Newsletters can also be a fun way to interact with your readers, share upcoming news, and offer exclusive deals. Just keep things light and try not to get too personal – remember it’s a newsletter, not a diary entry! With the right motivation, you’ll get a good start on a list of people who already love your work. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. You wrote a newsletter, article, or white paper, sent it to your readers, and they either read it or ignored it. It’s important to make it as easy as possible for subscribers to sign up to your newsletter. Newsletter subscribers might also be interested in additional exclusive content such as deleted scenes or prequels, but we’ll talk more about those below. Cover and title reveals are the most obvious option, but you might also like to offer additional sneak peeks with things like excerpts and ‘first looks’ at upcoming books. United States. Now you know why you need an author newsletter, it’s time to learn how to create one. Schedule print newsletters to leaders every 90 days, and email newsletters to your audience every 30 days. Try to include things readers might find helpful, entertaining or insightful. No matter what design you choose, make sure it’s easily viewable on smart phones as well. Canva Pro users are able to create brand kits, useful for saving a specific brand color palette, logos and fonts which you can apply across all your designs. The aim is to constantly build your subscriber base and increase your reach. 48. We’ll also take you through the steps for setting up your newsletter, and talk about what sort of content you might like to include. The newsletter below is another good example of offering a box set to your subscribers. If you really want to keep people familiar with what’s going on with your books, a newsletter is for you. You can also do throwbacks to past posts for those who might not have already seen them. We’ve put together this resource of many great author email newsletter ideas of what to include. If they like what they read in one form, the more likely they are to check out the others. Almost everyone uses email, making it a great tool to use to reach out to your audience. It’s not just bad email etiquette; it could also be illegal, depending on the spam legislation in your country. With the high amount of e-mail these days, I wouldn’t recommend you send one more often than once a month as they can become repetitive and thus ignored. While selling your books is a major goal of establishing a regular newsletter, it should never be all about you and your marketing efforts. A lot of authors don't have a newsletter, but an author newsletters are an incredibly useful tool. If you have something to give away, or a price promotion, or a valuable collaboration, announce it in your author newsletter first. We specialize in sophisticated, unique illustrated book design. Everyone loves to be asked for advice. Once you tell your readers how often they’ll get a newsletter though, stick to your schedule so they can look forward to receiving it and know you follow through on your word. Let’s jump in and see what a good author newsletter should look like. See the ‘What should I include?’ section below for some specific ideas on what your newsletter could include. We know, we know. Insert links to blog, website, Amazon and Goodreads author pages, and reviews. Follow some important tips to create the best newsletter for your small business. Here are some great author email newsletter ideas you can use in your email marketing: Having a newsletter can be the very best way to reach more readers and sell more books. A non-fiction writer can design a small workbook or worksheet to go with their text on personal finance or a set of questions for a book group. What are some of your favourite author newsletters? It’s nice to include a short general message or update in every newsletter as an introduction. What have you used successfully in your newsletter? How to Start a Newsletter. Include Helps and Links. Freebies, giveaways and exclusive bonus content are nice ways to reward the loyalty of your current subscribers. ‘Wait a minute,’ you’re probably thinking. In this article, we’ll talk about email marketing for authors and how to create an effective newsletter campaign that will help you to connect with your subscribers. An author newsletter can be one of the most powerful tools in your book marketing toolkit but it isn't always easy to create enticing content. Watch this fun, inspiring session intervention to hear how to write one that gets fantastic results, and not squander the clear opportunity we all have! It’s a great place to update your readers with upcoming releases and events, divulge behind the scenes information, and share topical discussions you know they’ll be interested in. Once you have your program all set up and your sending strategy in place, it’s time to create your first newsletter! One of the most exciting benefits you can offer to newsletter subscribers is access to exclusive reveals for your books. For example, if you’re a fiction writer, offer an e-book of your short stories. How to set up your author newsletter. As an author and blogger, my personal favorite ecommerce solution is www.gumroad.com. I feel that your author newsletter is, or will, become one of the greatest marketing tools you own. ). ... which means that many of our articles are co-written by multiple authors. Calls for feedback. Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. Some ideas for bonus free content include: You might also like to run competitions or giveaways exclusive to your subscribers, where they can win a copy of your book or some literary ‘swag’. For businesses, the most economical and readily acceptable formats are plain text emails, HTML emails, HTML … You can also add your two cents about what you love and hate about author newsletters here. They’re also a great enticement for new subscribers to sign up. “Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. Even better news? As we mentioned above, the first few months of your author newsletter are a great time to test the waters a little – finding out what works and doesn’t work, and refining your content to find that perfect formula and balance. Not long ago, publishing was a one-way street. Your author newsletter needs to go out on a regular schedule, but be warned: emailing subscribers too regularly could see you landing in the ‘spam’ folder, or have people’s fingers inching towards that ‘unsubscribe’ button. How do I get people to sign up for my newsletter? How to Create an Author Newsletter Another way to spread the word about your new book and keep readers updated is through an email newsletter. Invite friends, family and readers to sign up for your newsletter either online or at your launch party. In the footer of every newsletter, you should include links to your social media platforms and website, as well as direct links to where people can purchase your books. It’s also a nice way to show support for other authors. We’ll be delving deeper into newsletter content below, but basically, at this point you want to have something ready to send out to your first batch of subscribers. ... and within those templates you use drag-and-drop elements such as text boxes to create your newsletter design. Talk about your recent and upcoming releases. The Solution: An Author Newsletter. So how often should your newsletters go out? While not overwhelming the reader, make sure to take advantage of the space available. A regular newsletter keeps you at forefront of readers’ minds and provides an insight into who you are as an author and a person. The 4 Content Types When I first decided to start an author newsletter, […] Image courtesy of Sidewages.com on Flickr under Creative Commons. Author newsletters help you build relationships with your reading audience. Test the waters and see what works – it could be that a slightly shorter newsletter every two weeks gets a better response than a longer monthly one. include a sign-up form in an unmissable place on your author website, at the back of your e-books (add the URL in print books), in the footer of your emails, and anywhere else you can think of An email newsletter can serve an essential role in your overall marketing communications strategy if done right. If you suspect that many of your readers/subscribers might also be writers themselves, take a leaf out of Susan Dennard’s book and include some writing advice and/or insight into the world of writing and indie publishing. We all love getting book recommendations and discovering new authors – and who better to receive recs from than an author you already enjoy? You also need to keep your voice the same across all your platforms whether in your books, blog, social media, or newsletter. While your main articles can go in the central column, consider adding a sidebar as well. You can choose from multi-columned formats to a main column with a sidebar, to one column only with all kinds of variations in between. How often you mail out a newsletter depends entirely on you. Send many. If you’re stuck between two book cover … End of story. You don’t want to annoy people or drop off their radar completely. You might like to talk about current news in regards to your books and writing; give an update on where you’re at with your latest book; or even just write about something that’s been on your mind or happening in your life. How you can implement a newsletter; What they should include to keep readers invested; Benefits of school email newsletters. If you don’t already have an author blog up and running, get to it! A little bonus might be what it takes to get how to create an author newsletter other.. 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